diff --git a/browser/extensions/newtab/lib/ActivityStream.sys.mjs b/browser/extensions/newtab/lib/ActivityStream.sys.mjs
index d88bc01e9a085f2970f4a80bdce94e06d8dcb693..a3dc7795deda5df2a354803a338c63e85a424bc0 100644
--- a/browser/extensions/newtab/lib/ActivityStream.sys.mjs
+++ b/browser/extensions/newtab/lib/ActivityStream.sys.mjs
@@ -353,7 +353,7 @@ export const PREFS_CONFIG = new Map([
     "showSponsoredTopSites",
     {
       title: "Show sponsored top sites",
-      value: true,
+      value: false,
     },
   ],
   [
