---
title: Ette Media
type: media
status: active
country: AU
website: https://www.ettemedia.com/
logo: /assets/org-logos/ette-media.png
contact:
  checked: 2026-07-30
  email: admin@ettemedia.com
  source: https://www.ettemedia.com/contact
summary: An independent Australian media-literacy outlet founded by journalists Jan
  Fran and Antoinette Lattouf, teaching audiences to spot spin, unpack headlines,
  and identify the commercial and political interests behind news coverage — via its
  podcast 'We Used to be Journos' and multi-platform content.
concepts:
- tribal-epistemology
location:
  latitude: -33.8688
  longitude: 151.2093
  name: Sydney, Australia
  precision: city
events:
- date: '2025-06-01'
  title: Launched by journalists Antoinette Lattouf and Jan Fran, with flagship podcast
    "We Used to Be Journos"
  url: https://en.wikipedia.org/wiki/Jan_Fran
  quote: In 2025, Fran started a company with Antoinette Lattouf "Ette Media". The
    pair launched a podcast "We used to be Journos".
  proof_level: high
  url_checked: '2026-08-20'
  notable: true
activity:
  dod:
    checked: 2026-08-02
    date: 2026-07-30
    note: Confirmed active via official site during landscape research
last_checked: '2026-08-02'
contributors:
- BrianKhuu
---

ETTE Media is an independent Australian media company founded by journalists Jan Fran and Antoinette Lattouf. Unlike outlets that report the news, ETTE's focus is teaching audiences *how to read* the news — spotting spin, decoding headlines, and identifying who benefits from a given framing, in an environment of algorithmic distortion and declining trust in mainstream media. In practice this plays out as an irreverent, conversational two-hander rather than a lecture — casual banter wrapped around genuine policy substance.

Like [Constitutional Clarion](constitutional-clarion.md) and [Lamestream](lamestream.md), it is a small, founder-led operation rather than a formal institution — included here on the same basis: DOD's interest is in the accountability and literacy work being done, not the size of the entity doing it. Media literacy is a precondition for citizens being able to use accountability mechanisms at all — an electorate that can't tell coverage from spin can't meaningfully hold power to account through the press.

## What it covers

- **Platform regulation and government mandates colliding with corporate compliance** — the channel's most-viewed video, ["Why PornHub blocked Australian users"](https://www.youtube.com/watch?v=7jVShSzYkZc) (11 Mar 2026, 15,772 views; transcript supplied by a DOD contributor), covers Aylo (Pornhub's parent company) blocking Australian users rather than complying with the government's new age-verification law — penalties of up to $49.5 million per breach — drawing the UK's earlier experience with the same law (a reported 77% traffic drop, a surge in VPN use to route around it, and Ofcom's assessment that compliance was nonetheless largely achieved) into a discussion of who should bear responsibility for keeping children off porn sites, and the privacy/surveillance trade-offs of age-verification schemes
- **A media-accountability gap, illustrated by a contested case** — the channel's second most-viewed video, ["'Undercover Jew' media mess escalates"](https://www.youtube.com/watch?v=9bHDCOe_i3A) (26 Nov 2025, 12,540 views; transcript supplied by a DOD contributor), covers *The Daily Telegraph*'s internally-named "UNDERCOVERJEW" operation — first reported by [Crikey](https://www.crikey.com.au/2025/02/14/news-corps-backfired-undercoverjew-operation/), which obtained the outlet's internal planning documents — in which a Telegraph crew sent pro-Israel activist Ofir Birenbaum, wearing a Star of David cap, into Cairo Takeaway, a Sydney restaurant known for pro-Palestinian social media posts and street art, to film staff's reaction to his presence — footage showed no notable reaction to Birenbaum himself, though a separate, real confrontation followed once staff realised a journalist and cameraman had been filming them without identifying themselves. The episode's core argument is that Australia's media self-regulation bodies (the Australian Press Council among them) have no mechanism to hold an outlet accountable for a story that was leaked rather than published. At the time of recording, the fallout had produced a defamation claim (Birenbaum against the restaurant) and a trespass cross-claim, in which [the restaurant's Federal Court filing](https://www.crikey.com.au/2025/11/24/cairo-takeaway-countersues-pro-israel-activist-over-news-corps-undercover-jew-stunt/) described the operation as a "cruel experiment" intended to "increase social division." [Crikey later reported](https://www.crikey.com.au/2026/03/30/undercoverjew-operation-the-daily-telegraph-cairo-takeaway-ofir-birenbaum/) that the matter was settled in March 2026, with the Telegraph and the restaurant each publishing apologies — the restaurant for "false and defamatory" posts about Birenbaum, the Telegraph for the distress its sting caused
- Its flagship podcast, "We Used to be Journos," breaking down the week's news and how it was covered
- Media ownership, editorial decisions, and the incentives behind them
- Practical media-literacy skills for a fragmented, algorithm-driven information environment

## Links

- Website: [ettemedia.com](https://www.ettemedia.com/)
- YouTube: [Ette Media](https://www.youtube.com/@Ettemedia)

## Sources

- [About — ettemedia.com](https://www.ettemedia.com/about/)
- ["Why PornHub blocked Australian users" — Ette Media, 11 Mar 2026](https://www.youtube.com/watch?v=7jVShSzYkZc) (transcript supplied by a DOD contributor)
- ["'Undercover Jew' media mess escalates" — Ette Media, 26 Nov 2025](https://www.youtube.com/watch?v=9bHDCOe_i3A) (transcript supplied by a DOD contributor)
- [Inside News Corp's backfired 'UNDERCOVERJEW' operation — Crikey, 14 Feb 2025](https://www.crikey.com.au/2025/02/14/news-corps-backfired-undercoverjew-operation/)
- [Cairo Takeaway countersues pro-Israel activist over News Corp's 'Undercover Jew' stunt — Crikey, 24 Nov 2025](https://www.crikey.com.au/2025/11/24/cairo-takeaway-countersues-pro-israel-activist-over-news-corps-undercover-jew-stunt/)
- [War of words emerge after Daily Tele and Cairo Takeaway settle cases — Crikey, 30 Mar 2026](https://www.crikey.com.au/2026/03/30/undercoverjew-operation-the-daily-telegraph-cairo-takeaway-ofir-birenbaum/)

## See also

- [Tribal Epistemology](../concepts/tribal-epistemology.md)
- [Lamestream](lamestream.md)
- [Constitutional Clarion](constitutional-clarion.md)