---
date: '2011-07-11T19:02:45.000Z'
category: uncategorized
title: Evolving the Node.js Brand
layout: blog-post
author: Emily Tanaka-Delgado
---

To echo [Node](https://nodejs.org/)’s evolutionary nature, we have refreshed the identity to help mark an exciting time for developers, businesses and users who benefit from the pioneering technology.

**Building a brand**

We began exploring elements to express Node.js and jettisoned preconceived notions about what we thought Node should look like, and focused on what Node is: **kinetic**, **connected**, **scalable**, **modular**, **mechanical** and **organic**. Working with designer [Chris Glass](http://www.chrisglass.com/), our explorations emphasized Node's dynamism and formed a visual language based on structure, relationships and interconnectedness.

![grid](/static/images/blog/uncategorized/evolving-the-node-js-brand/grid.png)

Inspired by **process visualization**, we discovered pattern, form, and by relief, the hex shape. The angled infrastructure encourages energy to move through the letterforms.

![nodejs](/static/images/blog/uncategorized/evolving-the-node-js-brand/nodejs.png)

This language can expand into the organic network topography of Node or distill down into a single hex connection point.

This scaling represents the dynamic nature of Node in a simple, distinct manner.

![Node.js network](/static/images/blog/uncategorized/evolving-the-node-js-brand/network.png)

We look forward to exploring this visual language as the technology charges into a very promising future.

![Node.js nebula](/static/images/blog/uncategorized/evolving-the-node-js-brand/node.png)

We hope you'll have fun using it.

To download the new logo, visit [our branding page](https://nodejs.org/en/about/branding)

![Tri-color Node](/static/images/blog/uncategorized/evolving-the-node-js-brand/tri-color-node.png)
