---
id: branding
title: Branding
---

This document serves as a guide for how we generally describe or represent typescript-eslint.
It's fine if you don't always adhere to it.

## Terminology

### Name

<!-- markdownlint-disable proper-names -->

Our project name is **_"typescript-eslint"_**.
We sometimes refer to it as _"ts-eslint"_ for short.

_"typescript-eslint"_ is preferred over _"TypeScript ESLint"_ or _"TypeScript-ESLint"_ because ESLint and TypeScript are written in abbreviated Pascal Case.
Combining lowercase with a dash helps differentiate us.

<!-- markdownlint-enable proper-names -->

### Slogan

> Powerful static analysis for JavaScript and TypeScript.

## Visuals

Our primary brand color is `#2656c7`, the halfway point between ESLint's `#4b32c3` purple and TypeScript's `#007acc` blue.
You can call it _blurple_ if you want.

Our logo is also a halfway between [ESLint's logo](https://en.wikipedia.org/wiki/ESLint#/media/File:ESLint_logo.svg) and [TypeScript's logo](https://en.wikipedia.org/wiki/TypeScript#/media/File:Typescript.svg):

<img
  alt="typescript-eslint logo"
  src="/img/logo.svg"
  height="128px"
  width="128px"
/>

- [Logo PNG download](/img/logo.png)
- [Logo SVG download](/img/logo.svg)
