---
name: kwp-design-ux-copy
description: Write or review UX copy — microcopy, error messages, empty states, CTAs. Trigger with "write copy for", "what should this button say?", "review this error message", or when naming a CTA, wording a confirmation dialog, filling an empty state, or writing onboarding text.
metadata: {"miqi": {"requires": {}, "emoji": "🎨", "category": "product", "source": "knowledge-work-plugins"}}
---

# ux-copy

> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md).

Write or review UX copy for any interface context.

## Usage

```
/ux-copy $ARGUMENTS
```

## What I Need From You

- **Context**: What screen, flow, or feature?
- **User state**: What is the user trying to do? How are they feeling?
- **Tone**: Formal, friendly, playful, reassuring?
- **Constraints**: Character limits, platform guidelines?

## Principles

1. **Clear**: Say exactly what you mean. No jargon, no ambiguity.
2. **Concise**: Use the fewest words that convey the full meaning.
3. **Consistent**: Same terms for the same things everywhere.
4. **Useful**: Every word should help the user accomplish their goal.
5. **Human**: Write like a helpful person, not a robot.

## Copy Patterns

### CTAs
- Start with a verb: "Start free trial", "Save changes", "Download report"
- Be specific: "Create account" not "Submit"
- Match the outcome to the label

### Error Messages
Structure: What happened + Why + How to fix
- "Payment declined. Your card was declined by your bank. Try a different card or contact your bank."

### Empty States
Structure: What this is + Why it's empty + How to start
- "No projects yet. Create your first project to start collaborating with your team."

### Confirmation Dialogs
- Make the action clear: "Delete 3 files?" not "Are you sure?"
- Describe consequences: "This can't be undone"
- Label buttons with the action: "Delete files" / "Keep files" not "OK" / "Cancel"

### Tooltips
- Concise, helpful, never obvious

### Loading States
- Set expectations, reduce anxiety

### Onboarding
- Progressive disclosure, one concept at a time

## Voice and Tone

Adapt tone to context:
- **Success**: Celebratory but not over the top
- **Error**: Empathetic and helpful
- **Warning**: Clear and actionable
- **Neutral**: Informative and concise

## Output

```markdown
## UX Copy: [Context]

### Recommended Copy
**[Element]**: [Copy]

### Alternatives
| Option | Copy | Tone | Best For |
|--------|------|------|----------|
| A | [Copy] | [Tone] | [When to use] |
| B | [Copy] | [Tone] | [When to use] |
| C | [Copy] | [Tone] | [When to use] |

### Rationale
[Why this copy works — user context, clarity, action-orientation]

### Localization Notes
[Anything translators should know — idioms to avoid, character expansion, cultural context]
```

## If Connectors Available

If **No knowledge base connected — use `web_search` and `read_file` to find documentation** is connected:
- Pull your brand voice guidelines and content style guide
- Check for existing copy patterns and terminology standards

If **Use `create_pptx` and `create_pdf` for design deliverables, or describe visual specifications in text** is connected:
- View the screen context in Figma to understand the full user flow
- Check character limits and layout constraints from the design

## Tips

1. **Be specific about context** — "Error message when payment fails" is better than "error message."
2. **Share your brand voice** — "We're professional but warm" helps me match your tone.
3. **Consider the user's emotional state** — Error messages need empathy. Success messages can celebrate.

---

## Using This Skill with MiQi

MiQi includes built-in tools that cover most standalone needs: `web_search`, `web_fetch`, `read_file`, `write_file`, `edit_file`, `create_docx`, `create_pptx`, `create_xlsx`, `create_pdf`, `exec`.

To add MCP connectors for supercharged mode, configure MCP servers in MiQi's MCP settings page or add them via `config.json`.
