---
name: kwp-small-business-lead-triage
description: >
metadata: {"miqi": {"requires": {}, "emoji": "🏪", "category": "go-to-market", "source": "knowledge-work-plugins"}}
---

# Lead Triage

## Quick start

Pull inbound leads from HubSpot, score them, and surface a ranked call list with talking points. Drafts follow-ups and proposes calendar slots — never sends or books without owner approval.

```
User: "prioritize my leads"
→ Pull contacts: lifecycle stage Lead or MQL, status ≠ Unqualified
→ Score each across engagement, company fit, urgency, recency
→ Return ranked list (size adapts to volume) with talking points
→ Offer to draft follow-ups and propose calendar slots
```

## Workflow

1. **Pull leads from HubSpot.** Fetch contacts with `lifecyclestage` = `Lead` or `MQL` and `hs_lead_status` ≠ `Unqualified`. Use the field list in [reference/hubspot-scoring.md](reference/hubspot-scoring.md). If HubSpot is unavailable, stop: *"HubSpot is disconnected — connect it and try again."*

2. **Clarify if trigger is ambiguous.** If the user said only "pipeline" without a qualifier, ask: *"Quick pipeline overview (deal stages + total value) or prioritized call list?"* — then route accordingly. Do not score leads on a bare "pipeline."

3. **Score each lead.** Apply the four-dimension model in [reference/hubspot-scoring.md](reference/hubspot-scoring.md):
   - **Engagement** — email replies, opens, site visits in HubSpot (last 30 days only)
   - **Company fit** — industry and employee count vs. owner's ICP (default: any industry, 1–50 employees)
   - **Urgency** — lead age, stage duration, notes containing "urgent / ASAP / deadline / budget approved"
   - **Recency penalty** — subtract points if last activity was <24 hours ago (already touched today)

4. **Build the ranked list.** Sort descending by composite score. Adapt list size to volume:
   - ≤10 leads → show all
   - 11–30 leads → show top 5
   - >30 leads → show top 8

   For each lead: name, company, score, one-paragraph talking point, last activity summary. If engagement signals are all >30 days old, flag: *"Engagement signals are stale — approach as cold outreach."*

5. **Offer follow-up drafts.** Ask: *"Draft follow-ups for any of these?"* If yes, write one email per selected lead, matching the tone of their last outbound thread in Mail. Show draft; do not send.

6. **Offer calendar slots.** Ask: *"Propose call slots for any of these?"* If yes, check Calendar for open 30-minute windows in the next two business days (avoid slots with existing events ±15 min). Propose two options per lead. Do not create events — the owner books.

## Approval gates

- **Never send an email.** Draft only; owner sends from their inbox.
- **Never create calendar events.** Propose times; owner books.
- **Never change lifecycle stage or mark a lead Unqualified** unless the owner explicitly asks.
- **Never include `Customer` or `Evangelist` lifecycle contacts** in the lead list.
- **If zero leads match the filter**, explain why and offer to check what lifecycle stages are in use — do not fabricate a list.

## Reference

- [reference/hubspot-scoring.md](reference/hubspot-scoring.md) — HubSpot field names, scoring weights, ICP defaults
- [reference/gotchas.md](reference/gotchas.md) — edge cases: stale data, zero leads, pipeline disambiguation, customer contamination
- [reference/examples/happy-path-triage.md](reference/examples/happy-path-triage.md) — worked output for a 7-lead list with draft and slot proposal

---

## Using This Skill with MiQi

MiQi includes built-in tools that cover most standalone needs: `web_search`, `web_fetch`, `read_file`, `write_file`, `edit_file`, `create_docx`, `create_pptx`, `create_xlsx`, `create_pdf`, `exec`.

To add MCP connectors for supercharged mode, configure MCP servers in MiQi's MCP settings page or add them via `config.json`.
