# Template: Letter to [ISP/PROVIDER NAME]

**To:** [Company Name]
**Attn:** [CEO/Executive Name], [Title]
**Cc:** [Relevant Department Heads]
**Subject:** Partnership Opportunity: Infrastructure Support for Creative Licensing

---

## Dear [Company Name] Team,

[Opening paragraph tailored to company's mission, market position, and relevant initiatives]

The Palimpsest License project offers [Company Name] an opportunity to [specific value proposition based on company's positioning].

## Who We Are

The Palimpsest License is a [UK/EU/International]-developed framework for protecting creative work in the age of AI:

- **Non-interpretive AI consent:** Control over AI training and interpretation
- **Metadata preservation:** Attribution that survives distribution
- **Emotional lineage:** Protection for cultural narratives and community voices
- **Quantum-proof traceability:** Future-resistant cryptographic attribution
- **DAO governance:** Community-led oversight of creative rights

## Why This Matters to [Company Name]

### 1. [Primary Value Proposition]

[Specific benefit relevant to this company's business model]

### 2. [Secondary Value Proposition]

[Market opportunity or competitive advantage]

### 3. [Regulatory/Compliance Angle]

[Relevant regulations or standards this helps with]

### 4. [Competitive Differentiation]

[How this sets company apart from competitors]

## Technical Implementation

### Phase 1: [Initial Deployment] (3-6 months)

[Specific technical implementation for this company's infrastructure]

**Key technologies:**
- [Technology 1]
- [Technology 2]
- [Technology 3]

**Implementation approach:**

```[language]
[Code example or configuration snippet]
```

**Impact:** [Performance, cost, complexity assessment]

### Phase 2: [Expansion] (6-12 months)

[Additional features and integrations]

### Phase 3: [Advanced Features] (12-24 months)

[Long-term strategic capabilities]

## Business Case

### Revenue Opportunities

**[Revenue Stream 1]:**
- [Market sizing]
- [Pricing model]
- [Estimated revenue]

**[Revenue Stream 2]:**
- [Market sizing]
- [Pricing model]
- [Estimated revenue]

**Total conservative estimate:** [ARR estimate] within 3 years

### Strategic Value

Beyond direct revenue:

- **Brand differentiation:** [Positioning statement]
- **[Stakeholder] relations:** [Benefit]
- **[Customer segment] retention:** [Value proposition]
- **[Market opportunity]:** [Strategic advantage]

### Cost-Benefit Analysis

**Implementation costs:**

- Phase 1: [Cost range]
- Phase 2: [Cost range]
- Phase 3: [Cost range]

**Total investment:** [Total cost range] over 2-3 years

**Expected returns:** [ROI calculation]

## [Geographic/Market]-Specific Advantages

### [Company's Unique Position]

[What makes this company uniquely suited for this partnership]

### Regulatory Alignment

Work with [relevant regulatory bodies]:

- **[Regulator 1]:** [How this aligns]
- **[Regulator 2]:** [How this aligns]
- **[Regulator 3]:** [How this aligns]

### Partnership Opportunities

Collaborate with:

- **[Partner 1]:** [Why this matters]
- **[Partner 2]:** [Why this matters]
- **[Partner 3]:** [Why this matters]

### [Academic/Research] Collaboration

Partner with:

- **[Institution 1]:** [Research area]
- **[Institution 2]:** [Research area]
- **[Institution 3]:** [Research area]

## Implementation Roadmap

### Q1 [Year]: Pilot Programme

- Select [N] pilot customers
- Implement [key technical components]
- Gather metrics and feedback

### Q2 [Year]: [Launch Phase Name]

- Announce [product/service name]
- [Go-to-market activities]
- [Partnership announcements]

### Q3 [Year]: [Expansion Phase Name]

- [Technical expansion]
- [Market expansion]
- [Partnership activities]

### Q4 [Year]: [Public Awareness Phase Name]

- [Marketing campaign]
- [Integration milestones]
- [Industry recognition]

### [Year+1]+: Industry Standard

- [Standards participation]
- [International expansion]
- [Open-source leadership]

## Support We Provide

### Technical Resources

- [Company-specific] configuration examples
- Integration specifications
- Testing and validation tools
- Documentation and tutorials

### Marketing Collaboration

- Co-branded announcements
- "Protected by [Company Name]" badges
- Case studies with pilot customers
- Industry event presentations

### Business Development

- Customer referrals from [relevant community]
- Introductions to [key institutions]
- [Contract type] support letters
- Legal community endorsements

### Standards Participation

- [Standards body] working group involvement
- [Forum/conference] presentations
- Academic research partnerships
- Open-source community leadership

## Competitive Context

### [Market] Landscape

- **[Competitor 1]:** [Their approach]
- **[Competitor 2]:** [Their approach]
- **[Competitor 3]:** [Their approach]

**[Company Name] can [competitive advantage].**

### International Comparison

- **[International competitor 1]:** [Their status]
- **[International competitor 2]:** [Their status]

**[Company Name] can be the [geographic/market] pioneer.**

## Addressing Potential Concerns

### "[Common Objection 1]"

**Response:**
[Evidence and reasoning]

### "[Common Objection 2]"

**Response:**
[Evidence and reasoning]

### "[Common Objection 3]"

**Response:**
[Evidence and reasoning]

### "[Common Objection 4]"

**Response:**
[Evidence and reasoning]

## Call to Action

We would welcome the opportunity to:

1. **Present detailed proposal** to [relevant departments] ([duration] meeting)
2. **Technical deep-dive** with [engineering team] ([duration])
3. **Identify pilot customers** from [Company Name]'s [customer segment] base
4. **Discuss partnership terms** (technical, commercial, marketing)

### Contact Information

**Palimpsest License Project**
[Geographic] Infrastructure Working Group

- **Email:** [region]-isp@palimpsest.example
- **Website:** https://palimpsest.example
- **GitHub:** github.com/palimpsest-license
- **Address:** [Relevant office address]

**Key Contacts:**

- **Executive sponsor:** [Name, credentials]
- **Technical lead:** [Name, credentials]
- **Business development:** [Name, credentials]
- **Legal/policy:** [Name, credentials]

**Meeting availability:**
- **[City] office:** Can meet at [company location]
- **Remote:** Flexible scheduling for any [company] location
- **Time zones:** [Available time zones]

## Closing Remarks

[Company Name] has [historical achievement or current positioning statement].

**Now, [constituency] needs [Company Name]'s support.**

[Problem statement specific to market/geography]

By implementing Palimpsest License support, [Company Name] can:

- **[Benefit 1]**
- **[Benefit 2]**
- **[Benefit 3]**
- **[Benefit 4]**
- **[Benefit 5]**
- **[Benefit 6]**

**This is an opportunity for [Company Name] to lead—not just in [core business], but in [broader impact].**

We believe this partnership can [strategic outcome], whilst advancing Internet standards that respect and protect cultural work.

We look forward to your response and the opportunity to work together.

**Yours sincerely,**

The Palimpsest License Stewardship Council
[Region/Market] Infrastructure Partnership Group

---

## Attachments

1. Technical Specification: [Company Name] Integration Guide
2. Business Case: [Market] Analysis and Revenue Projections
3. Pilot Programme Proposal: Customer Selection and Success Metrics
4. Legal Analysis: [Jurisdiction] Regulatory Context and Safe Harbours
5. Letters of Support: [Industry] Organisations

---

*P.S.: [Personal note referencing company's specific initiatives or values]*

---

*This letter is licensed under the Palimpsest License v0.4. You may share, quote, and reference this document with attribution.*

---

## Customisation Guide

When adapting this template:

1. **Research the company thoroughly:**
   - Recent announcements and initiatives
   - Leadership team and their priorities
   - Technical infrastructure and capabilities
   - Market position and competitive landscape
   - Relevant regulatory pressures

2. **Tailor the value proposition:**
   - What specific problem does this solve for them?
   - How does it align with their existing strategy?
   - What unique capabilities do they have?
   - What differentiates them from competitors?

3. **Adjust technical depth:**
   - Cloud providers: Focus on services and APIs
   - Transit providers: Focus on BGP and routing
   - Telecoms: Focus on wholesale and retail services
   - CDNs: Focus on edge and caching

4. **Localise appropriately:**
   - Regional regulations and standards
   - Local market conditions
   - Cultural considerations
   - Relevant partnerships and institutions

5. **Set realistic expectations:**
   - Match implementation timeline to company's pace
   - Adjust revenue projections to market size
   - Identify appropriate pilot customer count
   - Propose suitable engagement model

6. **Use appropriate tone:**
   - Enterprise-focused: Formal, ROI-driven
   - Startup-focused: Innovative, disruptive
   - Telecom/utility: Regulatory, compliance-driven
   - Tech company: Technical depth, developer-focused

7. **Verify all facts:**
   - Company structure and leadership
   - Revenue and market share figures
   - Technical capabilities and infrastructure
   - Regulatory environment

## Letter-Specific Variations

### For Cloud Providers (AWS, Azure, GCP)
- Emphasise AI services integration
- Focus on compliance and enterprise customers
- Detail API and SDK specifications
- Highlight marketplace opportunities

### For CDNs (Cloudflare, Akamai, Fastly)
- Focus on edge enforcement
- Emphasise performance metrics
- Detail caching and routing logic
- Highlight DDoS protection synergies

### For Transit Providers (HE, Level3, Cogent)
- Emphasise BGP and routing protocols
- Focus on peering relationships
- Detail IRR database integration
- Highlight technical leadership

### For Telecoms (BT, Virgin, Vodafone)
- Emphasise wholesale and retail services
- Focus on CPE and network equipment
- Detail regulatory compliance
- Highlight public service obligations

### For Academic Networks (JANET, GÉANT)
- Emphasise research and education
- Focus on open standards and collaboration
- Detail federated identity integration
- Highlight academic freedom and ethics

## Success Metrics

Track these for follow-up:

- **Response rate:** % of letters receiving reply
- **Meeting conversion:** % leading to meetings
- **Pilot adoption:** % agreeing to pilot programmes
- **Deal closure:** % resulting in partnerships
- **Time to decision:** Average days from letter to decision

## Follow-Up Strategy

**Week 1:** Send letter via email and LinkedIn
**Week 2:** Follow-up email to secondary contacts
**Week 3:** Phone call or video meeting request
**Week 4:** Connect with through mutual connections
**Month 2:** Re-send with updated information or news hook
**Month 3:** Attend company's public events/conferences

**If no response after 3 months:** Deprioritise and focus on more responsive parties
