# Palimpsest License - Communications & Marketing Plan

**Based on CIM Marketing Planning Framework**
**Version:** 1.0
**Date:** 2025-12-08

---

## 1. Situation Analysis

### 1.1 Internal Analysis (Strengths & Weaknesses)

**Strengths:**
- Novel, differentiated positioning (emotional lineage, AI consent)
- Strong technical foundation (OCaml/Melange stack)
- Bilingual legal framework (Dutch/English)
- Quantum-proof traceability vision
- Comprehensive governance model

**Weaknesses:**
- v0.4 license text incomplete
- No formal recognition (SPDX, OSI)
- Zero platform integrations
- Council not yet formed
- Limited brand awareness

### 1.2 External Analysis (Opportunities & Threats)

**Opportunities:**
- AI regulation momentum (EU AI Act)
- Creator rights awareness growing
- Platform liability concerns
- No established AI-specific license exists
- Open source community receptive

**Threats:**
- Established licenses (CC, GPL) have momentum
- Legal complexity may deter adoption
- "Not invented here" syndrome at platforms
- Rapid AI development may outpace license

### 1.3 Competitive Landscape

| License | Strengths | Gap Palimpsest Fills |
|---------|-----------|---------------------|
| Creative Commons | Simple, universal | No AI training consent |
| GPL | Strong copyleft | No emotional lineage |
| Apache 2.0 | Business-friendly | No trauma markers |
| Hippocratic | Ethical restrictions | No metadata preservation |
| **Palimpsest** | AI-native, creator-first | **Unique positioning** |

---

## 2. Marketing Objectives (SMART)

### 2.1 Awareness Objectives

| Objective | Metric | Target | Timeframe |
|-----------|--------|--------|-----------|
| Brand awareness | Mentions/month | 500+ | Q2 2026 |
| Website traffic | Unique visitors | 10,000/month | Q2 2026 |
| Social following | Combined followers | 5,000 | Q2 2026 |
| Media coverage | Articles/features | 10+ | Q2 2026 |

### 2.2 Adoption Objectives

| Objective | Metric | Target | Timeframe |
|-----------|--------|--------|-----------|
| Works licensed | Total count | 10,000 | Q4 2026 |
| Platform integrations | Partners | 3 | Q3 2026 |
| Developer adoption | GitHub stars | 500 | Q2 2026 |
| Community contributors | Active | 25 | Q2 2026 |

### 2.3 Recognition Objectives

| Objective | Metric | Target | Timeframe |
|-----------|--------|--------|-----------|
| SPDX listing | Approved | Yes | Q1 2026 |
| OSI review | Submitted | Yes | Q2 2026 |
| IETF draft | Published | Yes | Q1 2026 |
| W3C CG | Chartered | Yes | Q2 2026 |

---

## 3. Target Audiences

### 3.1 Primary Audiences

| Segment | Description | Key Messages | Channels |
|---------|-------------|--------------|----------|
| **Digital Creators** | Artists, writers, musicians concerned about AI | "Protect your creative DNA" | Instagram, TikTok, Medium |
| **AI Researchers** | Ethical AI practitioners | "Consent-native licensing" | ArXiv, HuggingFace, Twitter |
| **Open Source Devs** | License-conscious developers | "First AI-era license" | GitHub, HN, Reddit |
| **Legal Professionals** | IP lawyers, policy advisors | "Dutch law + Scottish courts" | Law journals, conferences |

### 3.2 Secondary Audiences

| Segment | Description | Key Messages | Channels |
|---------|-------------|--------------|----------|
| Platform operators | GitHub, HuggingFace, Flickr | "Reduce liability risk" | Direct outreach |
| Policy makers | EU, UK regulators | "AI Act compliant" | Policy briefs |
| Cultural institutions | Museums, archives | "Preserve heritage" | Conferences |
| Academic institutions | Universities | "Research-friendly" | Academic channels |

---

## 4. Key Messages

### 4.1 Core Message

> "The Palimpsest License is the first licensing framework designed for creative work in the age of AI—protecting not just copyright, but emotional lineage, cultural context, and the right to consent."

### 4.2 Audience-Specific Messages

**For Creators:**
> "Your work carries meaning beyond its bytes. Palimpsest ensures your artistic intent, trauma narratives, and cultural significance travel with your creation—even into AI systems."

**For Developers:**
> "A modern, composable license with machine-readable metadata, quantum-proof traceability, and clear consent mechanisms for AI training."

**For Platforms:**
> "Reduce legal exposure with clear, enforceable consent mechanisms for AI training data."

**For Legal:**
> "Grounded in Dutch law with Scottish court jurisdiction, designed for international enforceability with symbolic meaning beyond strict legal interpretation."

### 4.3 Proof Points

1. **First** license with explicit AI training consent clauses
2. **Only** license protecting "emotional lineage"
3. **Bilingual** legal framework (EN/NL)
4. **Quantum-proof** traceability architecture
5. **DAO-ready** governance model

---

## 5. Communications Strategy

### 5.1 Channel Strategy

| Channel | Purpose | Frequency | Owner |
|---------|---------|-----------|-------|
| **Website** | Hub, documentation | Continuous | Tech |
| **GitHub** | Code, issues, releases | Daily | Tech |
| **Twitter/X** | Announcements, engagement | 3x/week | Comms |
| **LinkedIn** | Professional network | 2x/week | Comms |
| **Medium/Blog** | Long-form content | 2x/month | Comms |
| **Mailing List** | Updates to subscribers | Monthly | Comms |
| **Discord/Matrix** | Community chat | Daily | Community |

### 5.2 Content Calendar (Q1 2026)

| Week | Theme | Content Types | Channels |
|------|-------|---------------|----------|
| 1 | v0.4 Launch | Press release, blog, social | All |
| 2 | How It Works | Explainer video, infographic | YouTube, Twitter |
| 3 | Creator Stories | Testimonials, case studies | Blog, Instagram |
| 4 | Technical Deep Dive | Documentation, tutorial | GitHub, Dev.to |
| 5 | Legal Explainer | FAQ, comparison chart | Blog, LinkedIn |
| 6 | Platform Outreach | Partnership announcements | Press, Twitter |
| 7 | Community Highlight | Contributor spotlight | Blog, Discord |
| 8 | SPDX/OSI Progress | Status update | Blog, Twitter |

### 5.3 PR Strategy

**Press Kit Contents:**
- One-page briefing
- Founder story
- Comparison infographic
- High-res logos/badges
- Sample license text
- Expert quotes

**Target Media:**
- **Tech:** Ars Technica, The Verge, Wired, TechCrunch
- **Legal:** IP Watchdog, Law360, SCL
- **Creative:** Creative Review, It's Nice That
- **AI:** AI News, Synced, Import AI newsletter

---

## 6. Campaign Concepts

### 6.1 Launch Campaign: "Your Work, Your Terms"

**Objective:** Awareness at v0.4/v1.0 launch
**Duration:** 4 weeks
**Budget:** TBD

**Tactics:**
- Press release to 50+ outlets
- Explainer video (2 min)
- Twitter thread series
- Reddit AMA
- Product Hunt launch
- Hacker News submission

### 6.2 Platform Partnership Campaign: "Consent Layer"

**Objective:** Drive platform adoption
**Duration:** Ongoing
**Approach:** Direct business development

**Tactics:**
- Custom integration guides per platform
- ROI/liability reduction case study
- Co-marketing opportunities
- API documentation
- Reference implementation

### 6.3 Creator Advocacy Campaign: "Protect Your DNA"

**Objective:** Grassroots adoption
**Duration:** Ongoing

**Tactics:**
- Creator testimonial videos
- "License Your Work" tutorial series
- Badge generator tool
- Social media templates
- Influencer partnerships

---

## 7. Measurement & KPIs

### 7.1 Awareness KPIs

| KPI | Baseline | Q1 Target | Q2 Target |
|-----|----------|-----------|-----------|
| Website sessions | 0 | 5,000 | 15,000 |
| Social followers | 0 | 1,000 | 3,000 |
| Media mentions | 0 | 5 | 15 |
| GitHub stars | ~20 | 200 | 500 |

### 7.2 Engagement KPIs

| KPI | Baseline | Q1 Target | Q2 Target |
|-----|----------|-----------|-----------|
| Discord members | 0 | 100 | 300 |
| Newsletter subs | 0 | 500 | 1,500 |
| Doc page views | 0 | 2,000 | 8,000 |
| Issue submissions | 0 | 20 | 50 |

### 7.3 Conversion KPIs

| KPI | Baseline | Q1 Target | Q2 Target |
|-----|----------|-----------|-----------|
| Works licensed | 0 | 500 | 5,000 |
| Badge downloads | 0 | 100 | 500 |
| Metadata embeddings | 0 | 50 | 300 |

---

## 8. Budget Framework

| Category | % of Budget | Activities |
|----------|-------------|------------|
| Content Creation | 30% | Video, graphics, copywriting |
| Paid Media | 20% | Targeted ads (if applicable) |
| Events | 15% | Conference sponsorship, talks |
| Tools | 15% | Analytics, design, video |
| Community | 10% | Discord, swag, contributors |
| Contingency | 10% | Unforeseen opportunities |

---

## 9. Governance

**Communications Lead:** TBD (Council role)
**Review Cycle:** Monthly
**Approval Process:** Council sign-off for major campaigns
**Brand Guidelines:** See `/assets/branding/`

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## 10. Next Steps

1. [ ] Appoint Communications Lead
2. [ ] Finalize v0.4 license text
3. [ ] Create launch press kit
4. [ ] Set up analytics (Plausible/Fathom)
5. [ ] Build social media presence
6. [ ] Draft launch press release
7. [ ] Identify 10 beta creators for testimonials
